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D Magazine — Ready To Cash In

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David and Diane Luther, president and vice president, respectively, of Padrino Foods in Dallas, hope to give the Super Bowl a Tex-Mex flavor with tamales served in the suites and at concession stands.

The tamale would be a great way to put a Texas spin at the stadium. We just really feel like this product has great potential in that venue. Tamales and nachos. What would go better?

David Luther

The 3-year-old company with 15 workers, owned by friends Diane Luther, Peggy Murray, and Renee Black, is working to get its individually vacuum-packed tamales into area sports venues, including at Cowboys Stadium.

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